About Association of Elective Sonography Professionals

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Nancy is an entrepreneur who loves learning new things and staying busy. She is the owner of multiple businesses, including Anticipation Ultrasound Studio, Baby Stream Live (which provides media delivery services for elective ultrasound studios around the world), a laser tattoo removal business, and a pelvic wellness business. Her greatest joy in life is being a mother of 2 daughters and 4 grandkids.

Purusha, Founder & CEO of My Baby’s Heartbeat Bear

Purusha began as a registered diagnostic medical sonographer specializing in OB/GYN before becoming the visionary entrepreneur behind My Baby’s Heartbeat Bear, the industry standard in 4D ultrasound keepsakes. She spent eight years as an ultrasound technologist in a hospital setting before transitioning to an OB/GYN office, where she worked for five years as a private contractor and became familiar with the use of 3D ultrasounds. It was there that she first learned she could record heartbeats into cuddly keepsakes, inspired by the emotional reactions of expectant parents hearing their baby’s heartbeat for the first time. In 2011, she turned this vision into My Baby’s Heartbeat Bear, creating a cherished product that continues to bring joy to families worldwide. As a mother of three and a dedicated entrepreneur, Purusha blends her ultrasound expertise with a passion for preserving life’s most precious moments. She is continually committed to pursuing the highest quality products available to provide wholesalers every opportunity to stay on top of trends, build connections, and grow their businesses.